Manila Bulletin: A Bite into Rest and Relaxation

March 8, 2010

By: Brian B. Garcia

We each have unique experiences of dental clinics. Just like any other medical procedure, memories may vary from good times to downright traumatic. Nonetheless, there is always one factor most of us can relate to, the ambiance never changes. A visit to the dentist is almost always confined to the clinical, from the waiting room all the way to the dentist chair.

This, however, is the way dental clinics are supposed to be. Dentists after all are medical professionals that patients go to for expert advice. It’s conventional and has been that way for decades.

However, times are changing and people are starting to expect more out of the services that they receive. This has become more and more evident in the medical profession. With state of the art improvements being integrated around medical facilities, the practice is transcending more than just the general health of patients but the overall well-being of individuals.

This is where Affinity Premium Dental Clinics comes in and fuses the best of both worlds together. Affinity clinics, believe it or not, combines the technology of modern dental care with awesome interiors with a relaxing ambiance. With the use of eccentric furniture accented by antique fixtures, Affinity clinics exude a vibe reminiscent of premium spas.

Affinity aims to deviate from the stereotypical dentist visit experience. “We want our clinics to be really beautiful, because it helps calm the patients,” says Peter Yap Esquieres, owner of Affinity Premium Dental Clinics. With the use of their warm interiors, it’s easy for anyone to grow comfortable with the place, which is in itself a welcome break from the monotony of dental clinics.

The design of the place not only helps the patients feel at home, it also creates a positive environment for the employees. The work space balances the stress of work hours which is conducive to fostering relations with the patients.

What separates Affinity clinics, from all the other dental facilities available, is their commitment to offer patients with the best dental care service possible. Dr. Erwin S. Mejia, Affinity’s Dental Director, stresses that all the dentists under Affinity share the same sentiment of providing superior service. He also believes in the fact that the facility is only second to the kind of service they provide. Because it is precisely the service that would draw clients back to experience more of what Affinity can offer.

Another quality Affinity exhibits is its dedication towards educating their patients. Aside from taking care of people through their services, Affinity also believes in teaching the public about proper dental care. “Our goal is to help,” Esquieres stressed. And helping extends way more than the health care they provide because along with this, through patient education, they help manage their client’s expectation and delivers results that suit each individual.

Established in 2008, the Affinity Premium Dental Clinics were conceptualized in order to feed the demand of Health Maintenance Organization (HMO) cardholders, specifically Affinity Premium Dental Plan members. In order to provide the kind of service they want their clients to receive, they decided to put up their own chain of dental clinics that would not only cater to cardholders but private individuals as well. “We want to change the perception of cardholders towards their dental care,” Esquieres said.

However, despite the outstanding service and premium amenities Affinity offers, they still stand by their principle of helping promote dental care. To further demonstrate this drive, Affinity removes all biases when treating their patients. From high profile private clients, to simple cardholding employees, the Affinity team serves everyone with the same attention and care each deserves. And through their guaranteed rates, patients can expect quality service that they can afford.

Since its conception, Affinity has established a total of four clinics located at key urban areas in Makati, Cavite, Cebu and Bacolod. And it’s not long before they add more clinics in Quezon City and Alabang within the year. This again is to further pursue their goal of reaching out and being able to provide easier access to their services.

Rarely do we come across an organization that genuinely cares about the people they serve. And having a team that is built around the concept of helping people will certainly reap positive rewards. “In one year, our membership base has grown because I think people have seen the difference,” Esquieres notes.

Changes are always welcome. It just proves that, as human beings, we are never contented and we constantly look for ways to step up one level higher. Affinity takes us to this next level and hopefully others will follow soon and elevate the oral care industry in the Philippines.

Affinity Premium Dental Plan members can also avail of dental services from over 450 accredited dental facilities nationwide.

Source: www.mb.com.ph